hoadleys violet crumble
royal easter show
Colour-fast ink on recycled felt in 3 sizes
Limited edition of 50 prints, 2019. Ships in a box.
When Mr. Hoadley invented his famous chocolate honeycomb bar in 1913 he wanted to call it Crumble but found that word didn’t qualify legally as a trademark, so he added the name of his wife’s favourite flower, the violet, and voila! The Violet Crumble was born.
Twenty years later, showbags (originally called “sample bags”) were introduced to Australian fairs like the Royal Easter Show as a way to promote brands. Heavy paper bags containing samples and branded merch were given free of charge. Nowadays a showbag will set you back $20+.
From HOW I FELT
A series of 200 felt prints I created during 2019 & 2020.
Each size is a limited edition of 50 pieces.
Every work is hand-printed in Sydney on recycled acoustic felt.
I sign, title, number, date, and frame every print myself.
Not only is felt warm and fuzzy, it improves a room’s acoustics.
10 x 15 cm framed in colour shown = AU$100
21 x 30 cm framed in colour shown = AU$150
50 x 70 cm framed in colour shown = $AU400
50 x 70 cm unframed = AU$300
50 x 70 cm unframed with 4 L-pins = AU$310
50 x 70 cm unframed with hanging brace = AU$330
Add 10% GST to all orders.
All How I Felt prints come in the frame colour shown.*
Only 70 × 50 and 50 x 50 cm prints are available unframed or framed.
10 × 15, 21 × 30 and 23 x 23 cm frames include a stand and hanging hook.
L-pins or a hanging brace are the easiest way to hang unframed prints on plaster or wooden walls. A frame is better if your wall is brick or concrete.
None of my frames include glass because felt looks better naked.
I can provide clear acrylic (not glass) and a sealed backing for $30 if the work will be hung in a moist environment like a beach house. Click here to add acrylic to your framed order.
*Unless otherwise specified.
Sydney art lovers can avoid shipping costs by collecting work and paying cash at my studio in Darlinghurst. Otherwise shipping is calculated at check-out. Each print is hand-made so please allow 2-4 weeks for domestic delivery and 3-5 weeks for international. Let me know if you need a piece urgently as I may have one already printed.
I’m happy to quote on custom felt prints featuring your choice of subject matter in any size. I also work with interior designers to create feature walls that visually and acoustically enhance living or work spaces.